Head of Digital Marketing

Sector – Digital Marketing in a SaaS environment

Job Type: Permanent

Location: Central London

Post Code: E1 1BY

Salary: Circa £60,000 including Benefits

Start Date: ASAP

We are looking for an experienced Head of Digital Marketing. We need someone who is digitally focussed, knows Hubspot inside out and has ideally worked in a SaaS environment. You will know everything there is to know about digital demand generation and have a strong track record of helping grow lead count and conversion rates and revenue. You will also have plenty of line management experience and overseen marketing teams. You will help advise on growing the marketing team.

Key Responsibilities:

* Steer brand and digital marketing strategy
* Drive campaign management for client acquisition programmes across multiple digital channels
* Manage and refine the organisation’s social media presence (including website updates, content, analytics, SEO, and other development efforts to increase brand presence)
* Work in tandem with the Head of New Business to develop and support sales nurture programmes with specific profile and sector targeting, including list segmentation and data integrity to enhance and optimise the lead management process and automation
* Manage all aspects of Hubspot and Salesforce reporting (Must have advanced Salesforce and Hubspot skills)
* Execute marketing campaigns and analyse performance that leverages behavioural interest profiling to drive new client acquisition & sales revenue

The role will suit individuals currently working as Digital Marketing Manager, Head of Marketing, Senior Digital Marketing Manager, Head of Digital Marketing and be living within a commutable distance of Central London, South East England or be willing to relocate.

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